With a proven track record of orchestrating high-impact global events, optimizing cross-functional collaboration, and driving operational excellence. Adept at managing promotional ecosystems, leading regional marketing initiatives, and delivering business-aligned marketing solutions across complex, fast-paced environments.
Known for precision in execution, stakeholder alignment, and a strong command of tools. Passionate about bridging strategy with flawless execution to fuel brand growth and business performance.
With a proven track record of orchestrating high-impact global events, optimizing cross-functional collaboration, and driving operational excellence across complex, fast-paced environments.
From congress floors to brand activations — intentional work where each decision carries weight and every surface tells the story.
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Spearheaded integrated marketing plans across 3+ concurrent projects, achieving 100% of planned KPIs within budget and on schedule. Managed 7+ international medical and scientific congresses end-to-end — from delegate acquisition and digital campaigns to on-site execution. Led website optimisation and digital marketing initiatives, growing audience reach by 40%+ through SEO and targeted paid campaigns.
Managed global marketing operations across 5 continents and 14+ countries, aligning regional activity with global brand strategy. Planned and executed international congresses and medical events exceeding €200K in budget — full logistics, vendor management, and ROI tracking. Delivered website launches, content localisation projects, and go-to-market strategies. Managed a 2-day global marketing meeting in Paris bringing together 12+ country teams, including a full agenda covering AI in pharmaceutical marketing, brand planning, and best practice sharing across China, UK, France, Germany, Spain, Middle East, and Africa.
Executed 15+ global B2B marketing campaigns across 4 continents, boosting brand visibility and lead generation by 63%. Built and led an IPS Ambassador Programme to amplify content reach through internal advocates. Trained 70+ staff across IDEMIA Public Security on social media strategy. Co-organised four major international tradeshows: PTE (Paris), Intertraffic, Milipol APAC (Singapore), and ISC West (Las Vegas).
Led a team of 10 managing end-to-end marketing for 20+ premium restaurants, cafés, and hospitality brands across Delhi NCR. Full-service delivery: social media strategy, content creation, influencer marketing, events, and paid digital campaigns — simultaneously, across brands with very different identities and audiences.
Managed social media strategy and digital outreach for WICCI — the Women's Indian Chamber of Commerce and Industry. Grew online engagement by 65% and expanded digital reach by 40% through targeted content, community building, and platform-specific strategy. Presented digital growth strategies to 100 women entrepreneurs at WICCI events, directly contributing to a 30% growth in the sales pipeline for participating ventures.
Years operating across luxury, pharmaceutical, technology, hospitality, and events — each demanding a different language, a different rhythm, a different kind of precision.
Four languages, five continents, twenty-plus brands — the discipline behind the work, layered like petals.
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First Class Honours. Specialised in luxury brand management, digital marketing strategy, and international market positioning.
Thesis: Real-time advertising & digital brand communication.
Brand strategy projects for Cartier, Hermès, and Armani — covering brand equity, consumer psychology, and luxury storytelling.
ESC Rennes is one of France's top Grandes Écoles de Commerce, consistently ranked among Europe's leading business schools.
In-depth brand study of Phoebe Philo's 2023 comeback — analysing her brand equity, consumer positioning, and how she redefined quiet luxury for modern women. Explored the Céline era, brand silence strategy, and return-to-market approach.
Individual brand deep-dive into Giorgio Armani's women's formal wear — covering brand heritage, key characteristics, tailoring philosophy, and positioning within the contemporary luxury formal wear market.
Created a full luxury resort brand from scratch — brand name, corporate identity, brand inspiration narrative, and positioning strategy. KARA is an overwater resort concept built around escapism, adventure, and personal reinvention.
How do luxury brands apply crowdsourcing and community engagement in product development? Explored design contests, open-call collaborations, and co-creation strategies with examples from leading luxury houses.
Comprehensive research into Dubai's luxury consumer ecosystem — covering education, hospitality (Burj Al Arab, Atlantis), food (St. Regis, The Arts Club), sports (skydiving, polo), lifestyle, and the iconic Dubai gold aesthetic. Analysed how luxury codes operate differently in the UAE versus European markets.
First Class Honours. Specialised in integrated marketing communication, media planning, and strategic brand communication.
Live IMC campaigns for PayPal India and Azim Premji Foundation — developed full campaign briefs, creative strategy, and media plans.
Thesis: MOOCs and their role in modern communication strategy — exploring digital education platforms as a communication channel.
End-to-end IMC campaign for PayPal India targeting UPI integration. Developed agency identity, target segmentation (VALS model), campaign name and slogan, creative strategy, media plan and full ad budget of ₹6.29 Cr across TV (AajTak, NDTV), print (HT, TOI), and magazine (India Today, Femina). Covered teaser phase (Dec 25–31) and main campaign (Jan 1–20, 2021). Responsible for agency identity, creative strategy, media planning, and rough ads.
Full IMC strategy for Azim Premji Foundation's portable ICU ward initiative during Covid-19. Developed campaign name and slogan (Har Amulya Jeevan Ke Liye), 7P marketing mix, target segmentation, digital marketing plan (Instagram, Facebook, Twitter, YouTube), PR plan, virtual fundraising event strategy, and 6-month media budget of ₹16.75 Lakh. Aligned to SDG 3: Good Health & Well-Being.
In-depth research into Cambridge Analytica — a British political consulting firm specialising in psychographic profiling. Examined how the firm harvested personal data of up to 87 million Facebook users via the "This Is Your Digital Life" app, its role in political campaigns, and the regulatory and ethical fallout that led to its insolvency in May 2018. Explored the intersection of data ethics, consumer privacy, and digital communication strategy.
Bachelor of Arts, University of Delhi — one of Asia's largest and most prestigious universities.
Active member of Galore — DU's Rank 1 fashion and lifestyle society among 79 colleges, known for its creative events and cross-campus cultural initiatives.
Certifications and craft — the finishing touches that turn competence into signature.
A strategist at heart — turning complex problems into clear decisions, and ideas into events the world remembers.
