Global Marketing · Events · Brand Strategy

Bhagya shikha

Building marketing ecosystems that work in Paris, Delhi, Dubai, and everywhere in between. Multilingual. Global by nature.

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5 Continents
14+ Countries
€200K+ Events Budget
63% Lead Gen Lift
India / France / Available Worldwide

Global by
nature

I'm a strategic marketing and brand management professional with 4+ years of experience across luxury, pharmaceutical, and technology sectors — operating across 5 continents from my base between India and France.

My work sits at the intersection of creative brand storytelling and data-driven execution. From managing €200K+ international congresses to building B2B campaigns that grew lead generation by 63%, I bring both the vision and the rigour to deliver real results.

I hold an MSc in Luxury Marketing from ESC Rennes with First Class Honours, having worked on brand projects for Cartier, Hermès, and Armani. Before that, a Master's in Mass Communication from Delhi.

"I don't just run campaigns — I build worlds that connect brands across cultures, continents, and conversations."
English — Fluent French — Professional Hindi — Native Korean — Conversational
5 Continents Reached
10+ Congresses Managed
63% Lead Gen Uplift
70+ Staff Trained
4 Languages

Where I've
created impact

01
Paragon Global · Paris, France
Project Manager
Spearheaded integrated marketing plans across 3+ concurrent projects, achieving 100% of planned KPIs. Managed 7+ international congresses end-to-end and grew audience reach by 40%+ through digital campaigns.
Events Digital Strategy
Jan 2025 — Present
02
Ethypharm · Paris, France
Global Marketing Operational Manager
Managed marketing operations across 5 continents and 14+ countries. Planned and executed global events exceeding €200K. Delivered website launches, content localisation, and go-to-market strategies across multiple regions.
Global Ops Events Pharma
Oct 2024 — Dec 2025
03
IDEMIA · Paris, France
Global Marketing & Communications Coordinator
Executed 15+ global B2B campaigns across 4 continents, boosting lead generation by 63%. Trained 70+ staff on social media strategy and co-organised four international tradeshows including PTE, Intertraffic, and Milipol.
B2B Campaigns Tech
Jan — Jul 2024
04
Social Butter Consultancy · Delhi, India
Marketing & Communications Manager
Led a team of 10 managing 20+ key accounts and influencer partnerships. Campaigns drove +70% web traffic and +20% qualified leads. Planned and delivered luxury events for premium clients.
Luxury Influencer Team Lead
Jan — Dec 2022

Sectors of
deep knowledge

Four years operating across luxury, pharmaceutical, technology, and events — each sector demanding a different language, a different rhythm, a different kind of precision. I've learned them all.

I
Luxury & Fashion
Cartier, Hermès, Armani brand projects at ESC Rennes. Deep understanding of luxury codes, brand equity, and aspirational storytelling.
II
Pharmaceutical
Global ops for Ethypharm across 14+ countries. Regulatory-aware, culturally adapted marketing communications at scale.
III
Technology & B2B
IDEMIA — identity tech, pipeline generation, 15+ campaigns across 4 continents. Building complex propositions into clear market messages.
IV
Events & Congresses
10+ international congresses: scientific, medical, corporate. End-to-end delivery from concept to on-site execution.
V
Digital & Growth
SEO, paid media, KPI dashboards, social strategy. Data-led decisions that delivered measurable, reported outcomes.

Core
Skills

Global Event Management
Integrated Marketing Strategy
B2B Campaign Execution
Brand Positioning
Budget & Vendor Management
KPI Analytics & Reporting
Content Localisation
Go-to-Market Strategy

What I
work with

HubSpot
Salesforce (Pardot)
SEMrush
Google Analytics 4
Airtable
SharePoint
Trello
Canva / Photoshop
ZOHO
Excel / PowerPoint
LinkedIn Ads
AI Tools

Academic
Formation

2024
MSc Luxury Marketing & Brand Management
ESC Rennes School of Business · France
First Class Honours. Thesis: Real-time advertising & digital brand communication. Brand projects: Cartier, Hermès, Armani.
2021
Master's in Mass Communication
Guru Gobind Singh Indraprastha University · Delhi
First Class Honours. IMC campaigns for PayPal & Azim Premji Foundation. Thesis on MOOCs and communication strategy.
2019
Bachelor of Arts
University of Delhi · Maitreyi College
Member of Galore — DU's Rank 1 fashion and lifestyle society among 79 colleges across Delhi University.

Certifications

LVMH – Fashion & Luxury Management
Università Bocconi · Milan
Harvard HPAIR
Asian & International Relations · Harvard University
Introduction to ESG
Corporate Finance Institute
Crisis Communication
NASBA Certified
Sustainable Development
Asian Development Bank
Model United Nations
Thailand · Speaker & Debater
Open to opportunities

Let's build
something
worth remembering.

Available for Global Marketing Manager, Events Management, and Brand Strategy roles — worldwide.

Current Status
"Open to full-time and contract roles in global marketing and events management — based between India and France, available worldwide."